Email marketing terms #1

Add-on A small tool or a plugin that adds new features to an existing program. Eg, For an email marketing program such as MarkMyMail, an add-on could be a feature with which newsletter templates are uploaded and managed using the same system. Anti-virus Software that detects, repairs, cleans, or removes virus-infected files from a computer. An email may contain virus, trojan or a spyware that...

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Double Opt-In: What is that?

While interacting with customers, we are asked this question several times when we tell them that we prefer a Double Opt-in database of subscribers, What ┬áis Double Opt-In? While the history of email and email used as a Marketing tool dates back to the early 90′s, Double Opt-in practices for mass mailing are slowly gaining support. Moreover with the plethora of information available, we...

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