Double Opt-In: What is that?

While interacting with customers, we are asked this question several times when we tell them that we prefer a Double Opt-in database of subscribers, What ┬áis Double Opt-In? While the history of email and email used as a Marketing tool dates back to the early 90′s, Double Opt-in practices for mass mailing are slowly gaining support. Moreover with the plethora of information available, we...

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