Add-on
A small tool or a plugin that adds new features to an existing program. Eg, For an email marketing program such as MarkMyMail, an add-on could be a feature with which newsletter templates are uploaded and managed using the same system.

Anti-virus
Software that detects, repairs, cleans, or removes virus-infected files from a computer. An email may contain virus, trojan or a spyware that needs to be scanned using an anti-virus and be removed for flawless reading.

Double Opt-in
To opt-in and verifying the subscription by clicking on a link sent by the service provider that you have intentionally subscribed to a mailing list. (See Opt-In) All your subscribers must be double opt-in so because people mischievously put email addresses of their friends, colleagues, etc.

Embedding
An image is embedded within a mail message so that if it’s opened without an internet connection, the images/content get displayed correctly. Embedding an image may increase the size of the email considerably and many service providers delete messages more than allowed size limit.

Firewall
Prevents unauthorized access to a computer over a network. Can also be used to block emails which contain confidential company data such as MS Excel files, MS Word files, etc.

Hot-linking
Hosting an image on a server so that newsletters opened in programs such as Outlook or Gmail open images on the fly. Reduces the email size dramatically but requires internet connection to view the hot-linked image.

IP Address
An identifying number of a computer attached to a network. eg, 203.33.45.88. IP addresses are used to identify trusted and non-trusted email senders. Each domain name, such as MarkMyMail.com, is associated with an IP address.

Opt-in
To opt in, or subscribe, to a mailing list. An older method to subscribe to a mailing list wherein users get subscribed to a list as soon as they submit their email address.

Spam
Junk or unsolicited e-mail sent to large groups of people offering such things as money-spinning ideas, holidays, and so on.

URL
The unique address of a web page.

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